"Browser-based extensions of SFA applications will face implementation challenges due to their reliance on high-speed Internet connections--or worse, relying on ubiquitous wireless connectivity," says report co-author Gene Signorini, Wireless/Mobile Enterprise & Commerce senior analyst. "Instead, successful mobile field sales support will evolve into workflow-oriented solutions that integrate information from a variety of applications on devices such as PDAs with disconnected capability."
Sheryl Kingstone, Customer Relationship Management Strategies program manager and co-author adds, "The sales support gap will be bridged when field sales solutions become truly accessible tools that salespeople are willing to use. This report examines the ways enterprises can successfully use technology for mobile field sales initiatives and how vendors can capitalize on this market opportunity."