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PDAStreet.com > News > Handspring Targets the Enterprise

Handspring Targets the Enterprise

By PDAStreet.com Staff
July 16, 2002

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The company said increased marketing activities include a series of training initiatives around the benefits and capabilities of mobile voice and data products and participation in key industry events targeted at IT managers and corporate decision makers.

It appears the company would like to see these new initiatives pump up the sales of its new Treo family, which, though they've been recieved positively, have not been flying off the shelf. A serious push into the corportate market could be just what the doctor ordered for Handspring, as the company's position as the number two PDA vendor behind Palm Inc. is tenuous at best with Sony and its consumer focused Clie line of Palm OS PDAs practically tied for second and Hewlett-Packard coming up quickly from behind with the Pocket PC iPAQ series.

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