PDAStreet: News: Infiniti Sponsors AvantGo College Hoops Channel

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PDAStreet.com > News > Infiniti Sponsors AvantGo College Hoops Channel

Infiniti Sponsors AvantGo College Hoops Channel

By PDAStreet.com Staff
March 20, 2003

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Infiniti, the luxury division of Nissan North America, is the and sponsor of this year's My AvantGo College Hoops channel.

According to the companies, the 2003 Infiniti College Hoops mobile website provides all of the NCAA Men's Division I tournament action, delivering game-day information directly to users' handheld devices wirelessly or offline via synchronization. It delivers mobile users with ESPN Sports Ticker top news, the latest scores, schedules and bracket information.

Co-developed with OMD/TBWA Chiat Day/ Tequila Advertising Agencies, the aim of the mobile website is also to build awareness for the Infiniti FX45, a new sport utility vehicle.