PDAStreet: News: Buy a Beetle Get an iPod

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PDAStreet.com > News > Buy a Beetle Get an iPod

Buy a Beetle Get an iPod

By PDAStreet.com Staff
July 15, 2003

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Volkswagen and Apple Computers are partnering to provide 2003 New Beetle sedan buyers with a complimentary Apple iPod digital music player.

The companies have dubbed the new initiative "Pods Unite." The pairing begins today and will be featured in a TV, local radio and newspaper, nationwide print, broadcast media and e-commerce campaign, through the end of September. In addition, iPod displays will also adorn Volkswagen dealer showrooms.

The edition of the iPod in the giveaway features a 15GB hard drive with storage space for more than 3,700 songs. A Volkswagen iPod connectivity kit completes the pairing. The estimated retail value of the iPod and VW connectivity kit is about $600.

The iPod promotion is available to United States customers only and is not available in New Beetle convertible models.