News organizations and Web sites around the world covered how Paris Hilton's T-Mobile Sidekick II (or the network holding her information) was hacked last week. As a result millions of people became privy to the socialite's personal images, memos, and data—not to mention many a celebrity phone number.

TechNewsWorld reports the invasion into Hilton’s privacy, instead of hurting Sidekick sales, actually increased interest in the smartphone. So much so, in fact, T-Mobile stores in New York are selling out of the device.

Whether T-Mobile will take advantage of this now infamous incident in its marketing and advertising campaigns is unknown. A T-Mobile spokesman asserts the company would continue to evaluate marketing strategies in the article.

As one media exec says, however, "If they actually pushed it and did something with Paris not unlike Chicken of the Sea did with Jessica Simpson that could work for them."

Simpson notoriously didn't know if the content of a can of Chicken of the Sea was tuna or chicken during an episode of her Newlyweds television show.

In the meantime the carrier keeps running television ads featuring Hilton.

T-Mobile has been a hacking victim before.

This past January the wireless provider took action against an alleged hacker that stole Social Security numbers, account names, passwords, and digital photos taken by subscribers from its network.

There are also reports that Fred Durst's recently posted X-rated video came from a exploited Sidekick as well. Durst is frontman for the band Limp Bizkit.

(image from Gizmodo - taken at Sidekick II launch event last summer)