Searching and, by extension, advertising on smartphones is about to get smarter thanks to a company called Proximic.

On Tuesday, the company announced Proximic Agents, a language-independent approach to mobile searching for the iPhone. Through "Point to Search" technology, the software facilitates use of interfaces such as touch screens rather than the keyboard typing of ordinary PCs.

Proximic Agents also provides access to 1 million news feeds.

"It's the easiest way to stay on top of the information you are interested in from what is one of the world's largest news databases," said Philipp Pieper, CEO of Proximic, in a statement. "And Proximic Agents does the work for you, freeing you to do the things that are far easier to do on mobile phones."

You can download Proximic Agents here at the iPhone App Store.