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PDAStreet.com > News > Starbucks Wi-Fi Gets Sweeter Starbucks Wi-Fi Gets Sweeter
By Judy Mottl
In what wireless analysts describe as a savvy customer loyalty program, AT&T is tying its Wi-Fi services onto the Starbucks bandwagon, adding 7,000 'hotspots' to its current 17,000 in play. In return the coffee seller gets to tap 5 million of AT&T's remote access business customers, as well as 12 million broadband and Internet service users.
The business hookup could very well be a determining factor for enterprises choosing that next mobile services provider, say analysts, as a secure remote connection is exactly what every road warrior, and every IT leader, wants when it comes to mobile device use. Related Links:
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