While online video is taking off in exciting new ways, mobile video is still limping along, struggling to catch on with a larger audience. But before mobile video can take hold, creators need to make crucial changes to the mobile experience.

Web Video Universe spoke with Jim Ricotta, president and CEO of Azuki Systems, about the demands on mobile video. Azuki is a new company, just 18 months old, founded by start-up veterans Ricotta and Cheng Wu.

Azuki spoke of what they refer to as the essentials for reaching viewers with mobile video. These include giving consumers more choices, making content relevant and easy to share, and - last but not least - making viewing easier.

See here for the full story at Web Video Universe.