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LG Electronics has reached a deal with memory card manufacturer SanDisk to ship phones with SanDisk memory cards containing preloaded multimedia content. The companies demonstrated the technology on a LG KC910 Renoir phone.

LG and SanDisk report that the memory cards bring a new generation of mobile content distribution that should be a boon to network operators looking to benefit from the demand for premium mobile phone content such as video, audio, etc.

You see, the new SanDisk memory card technology allows phone users to remotely manageable their content via the industry-standard TCP/IP and OMA Smart Card Web Server. But because users must authenticate their credentials via data on the SIM card, the content remains protected and linked to the mobile operator.

This ensures content preloaded in these cards can only be used in approved handsets, in this case the LG KC910.

The idea of the whole enterprise is to enable Network operators to freely distribute preloaded and downloaded content on removable memory cards, while restricting the accessibility of such premium content to only their network subscribers.

“With this advanced technology, handset manufacturers and MNOs will be able to meet the increasingly sophisticated demands of consumers who want easy access to premium content on their mobile devices,” said SanDisk senior director Amir Lehr in a statement . “The new LG KC910 Renoir highlights SanDisk’s storage-based service delivery technology that is designed to enhance an MNO’s ability to facilitate content usage in a flexible manner and lets service providers customize their method of content distribution.”