One way RIM is angling to keep its current and potential customers from leaping to the compeition is the much-anticipated launch of the
BlackBerry Application Storefront, expected in March.
The company just announced that developers now can submit applications to the new e-retailer, which is expected to give the more than 20 million BlackBerry users out there direct access to software for their smartphones. Like with the iPhone’s App Store, RIM customers will be able to download and install software directly to their BlackBerrys over the air.
The structure RIM has created allows for application developers to receive 80 percent of the revenue their products generate through the Application Storefront, slightly higher terms than either Apple iPhone or Google Android developers get.
If you're a developer, or just an eager would-be customer, and want the latest updates on the Storefront's progress, sign up here for dispatches.
