Samsung Electronics next month will unwrap its own open mobile platform, marking the latest entry into the smartphone OS war.

The South Korean electronics giant named the new OS "Bada," which is Korean for "ocean" and a name chosen "to convey the limitless variety of potential applications that can be created using the new platform," according to the company's statement.

Samsung today launched the official Web site that provides information on Bada and will soon include updates on product launches, features and event notices, it said.

An official launch event for Bada is slated for next month in London, during which Samsung will release the Bada SDK, though the company has yet to name the date.

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