Move over, soccer mom. The phenomenal success of Apple's handset is ushering in a new coveted demographic: iPhone mom.

Mobile ad firm Greystripe today issued a report highlighting the usage patterns of iPhone-owning mothers that are highly engaged in downloading apps and shopping activities. In large part, Greystripe found that "iPhone moms" download apps for their children.

But they're also quick to turn to the popular Apple smartphone for other activities -- like downloading coupons and keeping shopping lists handy.

The finding come at a time when marketers and advertisers are increasingly turning to their attention to wireless.

Get the full story here at InternetNews.com.