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PDAStreet.com > News > Open Mobile Summit Keynote Highlights T-Mobile's 'gPhone' Progress

Open Mobile Summit Keynote Highlights T-Mobile's 'gPhone' Progress

By James Alan Miller
November 5, 2009

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T-Mobile USA’s Chief Technology and Innovation Officer, Cole Brodman, presented a keynote address at the second annual Open Mobile Summit in San Francisco yesterday. In his speech Brodman discussed the carrier's investment in Google's Android platform in detail.

According to Brodman, T-Mobile's fourth quarter handset line-up will feature four Android-based phones. These include Motorola CLIQ (recently made available), the Samsung Behold II (coming soon), the T-Mobile G1 and the T-Mobile myTouch 3G.

Released during the summer, the myTouch was the carrier's second Google-run phone after the G1. Here are some myTouch usage trends shared by Brodman:

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  • About half myTouch users visit the Android Market at least once per day.
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  • 80 percent of myTouch users browse the Wevb at least once per day, and 2/3 say several times per day.
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  • Nearly half of myTouch users say they have "completely customized" their myTouch.
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  • More than 40 precent of myTouch users access social networking sites multiple times per day.

    When Google launched its answer to the iPhone App Store, the Android Market, it contained only 50 applications. Today there are more than 12,000. Sure, that's not iPhone territory, but it is still impressive for a platform's that's only been around for about a year.

    To encourage folks to download and use apps, the carrier created the T-Mobile AppPack on Android Market, which features select third party and T-Mobile-made apps. The carrier, America’s fourth largest, recently refreshed theAppPack with new, suggested applications—34 apps in all, including a mix of free and paid apps.

    By Thanksgiving, the operator plans to introduce a T-Mobile Channel on the Android Market, which will soon add carrier billing to make it easier and more streamlined for people with ‘gPhones’ to purchase software.

    In related news, T-Mobile’s just gave developers the ability "pitch" their Android applications for possible featured placement and marketing partnerships with T-Mobile. Developers can learn more about this program here.

     
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