SAN JOSE, Calif. – Where is social networking heading? Wherever you are, said a panel of mobile experts here at the User Generated Content Conference & Expo.

"The trend is that the phones are getting smarter, but the audiences are getting smarter too," said Eric Litman, chairman and CEO of the mobile analytics site Medialets. "For user generated content there is nothing else that generates as much content as these mobile devices. Text messages, photos, messages to friends and to social networks."

Litman was part of a panel on mobile and social media at the show, which is owned by Jupitermedia, the parent company of InternetNews.com (and this Web site).

"The number one access point to the cloud is the mobile device," said Philip Miano, national sales director for Third Screen Media, the ad platform for AOL. "We haven't even scratched the surface of this digital access point you hold in your hand that can answer questions instantly."

But as consumers get more comfortable with mobile devices they will come to rely on them more as an information and communications resource.

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