The world's top cell phone maker Nokia unveiled on Monday its new online software and media store, hoping to follow the runaway success of Apple's App Store.

The focus of the cell phone market has been shifting to software development since Google and Apple entered the mobile market in the past two years.

Nokia unveiled the store at a developer conference on the sidelines of Mobile World Congress trade fair in Barcelona.

Also at the fair, telecom operator Orange said it will launch a similar online store from May across Europe. Nokia said it would open the online 'Ovi' store in nine countries in May. It said 70 percent of revenues from the store would go to software developers, and its first model to ship with access to the store would be its new flagship phone N97.

Nokia said partners for the store included, among others, social networking sites like Facebook and MySpace.

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