PDAStreet: News: Watch the Super Bowl or Text to Win

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PDAStreet.com > News > Watch the Super Bowl or Text to Win

Watch the Super Bowl or Text to Win

By Brian T. Horowitz
February 2, 2009

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It's Super Bowl time again, and mobile marketers are fighting for the attention span of viewers. When you're not watching the action on the field, Bruce Springsteen's halftime show or the commercials, viewers can send texts to win prizes from Johnsonville Sausage. Perhaps not a piece of meat but a gas grill, road trip packages and other prizes. Johnsonville is a privately owned company founded in 1945. Mobile marketing company Air2Web is a partner in the text-to-win campaign.