Source: Amazon.com

Call it Kindle Love, Part 2.

As Amazon (NASDAQ:AMZN) ships the second version of its popular e-reader Kindle, the reviews flowing in so far are waxing warm and fuzzy about device enhancements -- even though they are nearly silent on price.

Take today's review by New York Times technology writer David Pogue. He described the second generation device as more feature upgrade than product revamp.

"Kindle 1.1 would be more like it; the changes are fairly minor," wrote Pogue of the Kindle 2. "Fortunately, they're exactly what was needed to turn a very good reader into an even better one."

The original Kindle arrived in November 2007 at a cost of $399. Amazon reduced the price to $359 last year. The latest Kindle officially debuted Feb. 9 at a New York launch event.

While most Kindle reviewers make slight mention of Kindle's $359 price tag, one publication delved deeper into the cost.

USA Today tech columnist Edward Baig branded it pricey.

See here for the rest of this article at InternetNews.com.