Verizon Wireless may have courted controversy when it announced it would include only its own app store on its future phones -- despite whatever app stores handset makers might offer -- but today the company reiterated that the plan isn't as strict as it may have first seemed.

In June, the nation's largest wireless carrier announced plans to open a branded app store later this year. Verizon Wireless, a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE: VOD) also plans a developer conference on July 28 to promote the effort.

While Verizon has said its app store would be the only application marketplace to ship with its future devices, it also has maintained that owners would be able to install other, device-specific stores after purchase.

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