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A new iPhone application extends the boundaries of established social networks by letting you go beyond the typical network of friends and friends-of-friends to connect with people with similar interests.

flyChat launched last week for the iPhone as a $1.99 application in the App Store. Interestingly, flyChat's creator, Project 1010, is positioning it in the entertainment part of the App Store, rather than social networks. flyChat also works with the iPod Touch.

"Basically, flyChat is for social networking but it has a lot of entertainment elements and we thought it would do better in that area," Dima Novik, president and co-founder of Project 1010, told InternetNews.com. The company has released an amusing promo video that explains the service.

flyChat's release comes at time of booming interest in social networks, particularly Twitter, the micro-blogging service that lets users post brief, real-time tweets.

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