Barnes & Noble is aiming to challenge rival Amazon.com head-on in e-books, this week announcing its answer to Amazon's Kindle e-book reader and opening a digital bookstore that supports the iPhone, iPod Touch, BlackBerry and PCs.
The largest U.S. book retailer said its new e-bookstore offers more than 700,000 digital titles, with bestsellers priced at $9.99. It also made bold statements about soon including "well over 1 million titles within the next year, inclusive of every available e-book from every book publisher and every available e-book original."
Barnes & Noble (NYSE:BKS), in a partnership with hardware vendor Plastic Logic, will also be the exclusive e-bookstore for the Plastic Logic e-reader, due out in early 2010. The wireless device is aimed at business professionals and will be 8.5-by-11 inches.
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