Apple is a fascinating company. Its leader is one of the most beloved CEOs in the world. Its products are widely considered the coolest, hippest, pieces of hardware ever created. It has a policy of secrecy that would make the Central Intelligence Agency jealous. And it has also the highest customer satisfaction rating of any company in the business.

But it doesn't just scrape out victories in customer satisfaction -- it easily bests the competition.

So what is Apple doing right? How is it beating the competition in every known consumer satisfaction survey? Surely, it's not luck. There must be something going on at Apple that makes the company the best, right?

You better believe it.

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