App Store has consumer appeal, but IT acceptance is another matter. The App Store and other online smartphone storefronts are designed mainly for consumers to download free and paid applications ranging from entertainment to education and productivity.

Enter Ondeego, which says it's come up with an enterprise-friendly App Store alternative. The company, a developer of mobile business applications, is announcing a beta of its cloud-based AppCentral Thursday at the GigaOm Mobilize conference in San Francisco.

Ondeego CEO Ken Singer said the idea of AppCentral grew out of conversations with customers.

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