SAN FRANCISCO -- Intel kicked off its 12th annual Intel Developer Forum (IDF) last week with a keynote by CEO Paul Otellini that highlighted the world's largest chipmaker's ongoing efforts to branch out into profitable sectors beyond its core PC market.

That's been a chief focus of Intel's (NASDAQ: INTC) for some time: When IDF kicked off in 1997, it was focused on the PC, but has expanded far beyond that in the ensuing 12 years.

During his presentation today here at the Moscone Center West, Otellini went even further into that concept, discussing what Intel calls the "continuum" of billions of connected devices -- a vision of computing that he said will result in "the same experience on any device," ranging from embedded chips to handhelds and up to servers.

Central to that vision is a greater focus on mobile devices and on making application development work seamlessly across them.

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