Contact:
Jack Rubinger
MarketFitz
503-469-9209
soli@teleport.comVTech Selects First Retail Channel Partners for Helio Personal Digital Assistant (PDA)
Beaverton, OR – VTech Information, LLC. will introduce its popular and colorful Helio personal digital assistant (PDA) to the vast national retail buying public via brand new associations with Metrocall and Target Stores. Previously, the product was available only through e-commerce, including VTech’s own site www.vtechinfo.com. Within the next three to six months, the Helio will be widely available at a number of high-visibility national electronics stores and office supply chains.
Metrocall will market the product in all their national retail stores. Target will begin limited distribution to stores in California and Arizona.
Popularized by business professionals and students seeking a practical and easy-to-use personal digital assistant, the Helio, priced at MSRP $179, offers tremendous value and outstanding features including a vivid palette of product colors and voice recording, enabling the user to record business meetings, lectures, personal greetings and reminders.
“We selected these stores as the first two retail distribution channels for the Helio because of the wide cross-section of demographic and age groups represented. We are pursuing plans to gain greater name recognition among younger, upscale consumers, and both represent a perfect opportunity to promote the Helio brand in an exciting store environment and achieve our market-driven strategy,” explained Mark Padgett, VTech Information’s Director of Sales & Marketing/U.S. Operations.
About Vtech
VTech designs, manufactures, markets and sells telecommunications and children’s educational electronic products through its extensive international distribution network. For more information about Helio and VTech Information, please visit www.vtechinfo.com, email soli@teleport.com or contact Jack Rubinger, MarketFitz, (503) 469-9209.
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